Search Engine Roundtable Daily Update - 2026-02-17

Search Engine Land Daily Update for 2026-02-17. Latest SEO and technology trends.

SEO & Technology News

Recent data indicates Google's AI Overviews are significantly shifting clicks toward shopping ads, while the company also advises against serving "not available" messages via JavaScript. Additionally, Google has ended parked domains on its Search Partner Network and introduced a new Ads feature to calculate conversion value for new customers.

Daily Search Forum Recap: February 16, 2026

This is a fictional recap of daily search industry news and discussions. (Search Engine Roundtable)

Data: Google AI Overview Clicks Shifting To Shopping Search Ads

Google's AI Overviews are reducing organic website clicks but significantly increasing clicks on e-commerce ads. (Search Engine Roundtable)

Google Warns Not To Serve "Not Available" With JavaScript

Google warns that using JavaScript to initially display "not available" can prevent a page from being indexed. (Search Engine Roundtable)

New Google Ads Calculate Your Conversion Value For New Customers

Google Ads now allows advertisers to adjust bidding for new customers by setting a lower target return on ad spend. (Search Engine Roundtable)

Google & Bing: Markdown Files Messy & Causes More Crawl Load

Markdown files can create unnecessary crawl load and errors for search engines, so it's best to avoid them for public-facing web pages. (Search Engine Roundtable)

Google Ends Parked Domains (AFD) On Search Partner Network

Google is removing parked domains from its Search Partner ad network in 2026. (Search Engine Roundtable)