Search Engine Land Daily Update - 2026-02-03
Daily AI-curated summary of Search Engine Land news for 2026-02-03.
Here is your daily summary of the latest news from Search Engine Land for 2/3/2026.
Google Ads API update cracks open Performance Max by channel
Google Ads API update enables advertisers to analyze Performance Max campaign results by individual channel.
How to build a modern Google Ads targeting strategy like a pro
Develop a modern Google Ads strategy using a PPC framework that predicts intent, expands reach beyond search, and connects audiences to relevant content.
OpenAI quietly lays groundwork for ads in ChatGPT
OpenAI prepares to introduce ads in ChatGPT, potentially competing with its own organic answers.
Human experience optimization: Why experience now shapes search visibility
Optimizes search visibility by connecting user experience, engagement, and brand trust to SEO.
Ads in ChatGPT: Why behavior matters more than targeting
ChatGPT ads shift from keyword targeting to behavioral understanding, altering relevance, creative, and measurement.
Advanced ways to use competitive research in SEO and AEO
Combine SEO and AEO research to uncover demand, shape positioning, and influence AI visibility before a click.
The in-house vs. agency debate misses the real paid media problem by Focus Pocus Media
Focus on strategy and accountability, not talent, to solve paid media performance issues.
